Numerous blogs, microblogs, magazines, and individual careers are all about travel. Now that travel is so heavily restricted, how does one write about it in a meaningful way?
The first inspiration for this post came from an instagram account that promotes tourism to Malta. Since 21 March, Maltese authorities suspended commercial flights, making leisure travel next to impossible. So if that account is all about promoting consumer travel, should it stop posting, or should it find new ways to keep its followers engaged? The account painstakingly sought out hashtags like #thankstotravel, #moretoexplore, #staycurious and others – and many travel bloggers and ‘influencers’ jumped at them too. Many of them desperately struggle to stay relevant as people ease into the new normal, but these promises of delayed gratification (‘you will be able to consume travel destinations in the future – meanwhile, please, please consume these promises of future consumption’) sound out of place and tone-insensitive.
Still, making snarky remarks about the struggles of these people and businesses to stay relevant as their livelihood is threatened would not be helpful. I believe that amid this crisis, we should use even stronger filters of kindness and helpfulness before we publish or post anything. Social critique of systemic flaws in the travel industry is helpful, because it is necessary for improving our societies, but picking on individual ‘influencers’ and businesses is not. Instead, I would like to invite them to critically reassess what’s helpful and kind in their business model.