Food is increasingly glorified – as a travel, community, bonding and self-development experience. Many people of my generation and social class spend a huge portion of their monthly budgets on eating out rather than saving for purchases. Unsurprisingly, catering is a robust business even in countries that are still grappling with the impact of the economic crisis. Restaurants compete for this ever-growing market – if not locals, then at least tourists will consume whatever is on offer. Yet I keep seeing habits that are counter-intuitive and don’t seem to make business sense.